Technology

Chennai, Aug 30 (IANS) Director Hari's out-and-out entertainer 'Yaanai', featuring Arun Vijay and Priya Bhavani Shankar in the lead, has garnered an impressive 100 million streaming minutes on OTT.

The film had a successful theatrical run before being released on the OTT platform ZEE5 on August 19.

The film's success has delighted the OTT platform, which has said that it is enthused by the response the film has received so far and that it encourages them to continue delivering real and relatable entertainment to their audiences.

The movie, which earned positive reviews from both critics and general audiences during its theatrical run, has been receiving an excellent response on OTT.

With the film repeating its successful run on OTT, it appears that director Hari's strategy of creating a perfect entertainer, encapsulating emotions, action, sentiment, romance, and ingredients that cater to the tastes of family audiences, has worked yet again.

Produced by Drumstick Productions, the film was primarily targeted at audiences in 'B' and 'C' towns. What worked in the film's favour was the fact that the film had huge expectations riding on it as this is the first rural script that Arun Vijay was doing after a gap of almost 12 years.

--IANS
mani/arm

New Delhi, Aug 30 (IANS) Most Indian banks are falling behind customers' changing needs on their mobile apps, doing too little to help customers understand their spending and debts, create useful budgets, receive personalised insights, get proactive advice, track their financial health, and monitor their financial lives, a new report has revealed.

Indian banks have a lowest average score in money management capabilities. In fact, no bank scored higher than 60 in this area of mobile banking, according to the latest Q3 2022 report by global research firm Forrester.

Despite improved navigation, most Indian banks still struggle to implement good search in their apps, such as when searching for app functionality or a particular transaction, the report mentioned.

More Indian banks now display a privacy policy but this content is verbose and not easy to consume for the masses.

"Many banks struggle to design rich apps well. A good mobile banking experience strikes the right balance between useful functionality and great user experience,a said the report.

In 2021, 72 per cent of online Indian adult customers said they used a mobile banking app for their banking activities in the past month, and the number going mobile-only is growing.

"New functionality feels bolted on to older parts of the app and often has a completely different look and feel. The addition of a plethora of newer payment options makes the overall payment experience disjointed," said the Forrester report.

The user experience of Indian banking apps has improved significantly since 2020. Many have newer, cleaner interfaces that are easier to navigate and simplify payments by offering a combined search of registered payees irrespective of the payee's bank.

"But key concerns remain," said the report.

--IANS
na/pgh