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New York, April 2 (IANS) SARS-CoV-2 infection is not alone behind long Covid conditions, psychosocial factors such as low physical activity and loneliness may also contribute, according to a study led by an international team of researchers.

The World Health Organisation (WHO) defines post-Covid-19 condition (PCC) as the persistence of symptoms such as fatigue, dyspnoea, and what is commonly referred to as "brain fog" occurring three months or longer after infection with SARS-CoV-2.

The study, published in the JAMA Network Open, showed that the prevalence of long Covid conditions was equally high among people without a history of mild SARS-CoV-2 infection, suggesting contributions of other factors.

The prevalence of PCC six months after acute Covid was approximately 50 per cent, but was equally high in a control group of comparable SARS-CoV-2-negative individuals (47 per cent).

Acute Covid was not an independent risk factor for PCC, the researchers said, noting that low physical activity and loneliness were also associated with the outcome.

"These results suggest that factors often labelled as psychosocial should be considered risk factors for persistent symptoms," the researchers said.

However, "this does not imply that PCC is 'all in the mind', or that the condition has a homogeneous, psychological aetiology. Rather, there might be heterogeneous biological, psychological, and social factors engaged in triggering and maintaining the symptoms of the individual," they said.

For the study, researchers, including from Akershus University Hospital in Norway, University College London, UK; and University of Sydney in Australia, used a prospective cohort study involving 404 people who tested positive for SARS-CoV-2 and 105 who tested negative.

The team evaluated the participants during the early convalescent stage and at six-month follow-up.

Study subjects underwent clinical exams, including pulmonary, cardiac, and blood tests to examine immunological and organ injury biomarkers.

Researchers also conducted cognitive functional tests.

The team didn't find any biomarkers specific to viral infection at six-month follow-up. The main risk factor for PCC was symptom severity at baseline.

--IANS
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Lucknow, April 2 (IANS) Autistic children should be kept away from TV screens, tablets and mobile phones as far as possible since this exposure is said to aggravate symptoms.

Medical experts says that this flare-up of symptoms due to screen exposure is called 'virtual autism' and cases are on the rise in the post pandemic era, especially in children under the age of five.

Prof Vivek Agrawal, head of psychiatry department in the King George's Medical University (KGMU), said children below the age of five are spending six-ten hour watching screens.

"We are seeing five-six such cases in the OPD which used to be one-two earlier during pre-pandemic era. Luckily, it is reversible if identified in its early stages and corrective measures taken," said Prof Agarwal.

He said traits like social interaction, communication and behavioural challenges among children with autism spectrum disorder (ASD) are getting flared up.

Renowned paediatric neurologist from Lucknow, Dr Rahul Bharat, said, today gadgets are used a lot in homes. Parents give these gadgets to kids during infancy, which is a critical time for brain development when children learn by observing others, exploring their surroundings and learning through free play.

"Since these ASD kids have strong visual memory and have limited interests, letting a child see screens for too long makes the situation worse," he said.

He also said the rise in virtual autism cases is being recorded all over the world in the post Covid phase.

"During the pandemic, parents gave gadgets to children and spending too much time in a virtual world is depriving a young child's growing brain of important stimulation. Hence, speech stuttering and affecting cognitive capacities got impacted," said Dr Rahul Bharat.

He cautioned parents about the dangers of exposing young children to four or more hours of screen use every day.

"Lack of communication among parents leads to issues affecting children. In most cases, aggressive behaviour and tantrums shown by children can be addressed. The first three-six months are very crucial for the child and so parents should be focused on their development," he added.

--IANS
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New Delhi, March 29 (IANS) Pilots' bodies have written to the Air India management on the issues surrounding 'unilateral changes in service conditions and policies', alleging that unilateral violations of their rights and service agreements are creating industrial unrest and shattering employee confidence.

In a letter addressed to Air India's chief human resources officer, Suresh Dutt Tripathi, Indian Pilots Guild (IPG) and Indian Commercial Pilots Association (ICPA) have urged him to take immediate action in initiating talks to find a mutually beneficial solution that will benefit both the company and its employees.

The pilots' bodies have alleged that at the beginning of the transition period, it was understandable that the management required some time to understand the ground reality to chart solutions for existing and anticipated problems.

"But still, we are being fed the same noncommittal, biding-for-time excuses while rapid and regressive changes are being introduced unilaterally in our service/working conditions through organisational announcements and policies. The recent crew connect online event, like most of these interaction sessions, was a sham," said the letter written on March 28.

On March 22, an 'organisational announcement' was emailed to individual pilots announcing a forcible capping of privilege leave accumulation to 60 days as well as liquidation of any additional leave over and above. "For good measure, a new leave policy will be aannounced soon," the letter said.

Pilots' associations have said that leave quota, accumulation and encashment cannot be unilaterally changed by the management in the name of organisational announcement or policy with such nonchalance.

"No change can be made to our existing bilaterally-agreed service conditions without issuing a notice u/s 9A of the Industrial Disputes Act, 1947, and following the procedure specified there under," they said.

Pilots' bodies said that they have appealed on ethical grounds to follow the letter and spirit of the law and engage unions actively as is being done in other Tata companies.

"That appeal is clearly not working. It is our duty to inform you that all these unilateral violations of our rights and service agreements are creating industrial unrest and shattering employee confidence in the current management," they said.

--IANS
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New Delhi, March 29 (IANS) The Union government plans to implement almost 58 per cent of its borrowing for 2023-24 during the first half of the forthcoming fiscal, according to its borrowing programme for the above-mentioned period, finalised in consultation with the RBI.

Out of the gross market borrowing of Rs 15.43 lakh crore projected for 2023-24 in the Union Budget, Rs 8.88 lakh crore (or 57.55 per cent) is planned to be borrowed in first half of the fiscal.

The borrowing is scheduled to be completed in 26 weekly tranches of Rs 31,000-39,000 crore.

The borrowing will be spread under 3, 5, 7, 10, 14, 30 and 40 year securities, official sources said.

The share of borrowing under different maturities will be: three-year (6.31 per cent), five-year (11.71 per cent), seven-year (10.25 per cent), 10 year (20.50 per cent), 14 year (17.57 per cent), 30 year (16.10 per cent), and 40 year (17.57 per cent).

The issuance of sovereign green bonds will be announced in the second half of 2023-24, they added.

The weekly borrowing through issuance of treasury bills in the first quarter of 2023-24 is expected to be Rs 32,000 crore with net borrowing of Rs 1.42 lakh crore during the quarter, against net borrowing of Rs 2.40 lakh crore in the first quarter of 2022-23.

There will be issuance of Rs 12,000 crore under 91 treasury bills, Rs 12,000 crore under 182 treasury bills, and Rs 8,000 crore under 364 treasury bills through each weekly auction to be conducted during the quarter.

--IANS
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Sydney, March 29 (IANS) Despite being severely low on immunity levels, blood cancer patients generate strong responses against SARS-CoV-2 after vaccination, on par with that of healthy individuals, according to a research.

Researchers from the University of Melbourne undertook the most comprehensive analysis of adaptive SARS-CoV-2 immunity to date in haematology patients of varying diseases and treatments across three doses of Covid-19 vaccination in comparison to healthy individuals.

The findings published in the journal Cell Reports Medicine shows that blood cancer patients highly benefit from receiving three doses of vaccination.

The vaccines boost their levels of T cells, the white blood cells that kill viral infected cells, irrespective of the patient's B-cell numbers and antibody response.

"It is important to really understand vaccine efficacy in this immuno-suppressed high-risk group of patients to help prevent severe SARS-CoV-2 infection," said Dr Oanh Nguyen, Senior Research Fellow at the varsity's Peter Doherty Institute for Infection and Immunity (Doherty Institute).

"This group is at high risk of viral infectious diseases, such as influenza and SARS-CoV-2, and yet they are not always included in pre-clinical trials that test vaccine efficacy," Nguyen said.

The team also looked at the characteristics of these T cells that are generated after vaccination, and "found that these signatures are very similar to healthy individuals that are either infected or vaccinated. These findings are really important and super exciting for cancer patients", Nguyen said.

According to Katherine Kedzierska, a Laboratory Head at Doherty Institute the study provides key insights for future immunisation strategies with vaccines such as influenza which predominantly induce B cell immune responses.

"What we have shown is that people with comorbidities that have a heavily impacted B cell immune arm, can have an mRNA vaccine to elicit T cells and give them that extra level of protection," Kedzierska said.

The study results are also important for clinicians working with blood cancer patients.

"Clinicians can be confident that it is safe and beneficial for their patients, who are heavily immunocompromised and vulnerable to severe Covid-19 infection, to receive vaccination against SARS-CoV-2. Regardless of their diseases and treatments, Covid-19 vaccination generates strong T cell immunity in this group," said the researchers.

--IANS
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London, March 29 (IANS) People suffering from flu could be at more than six times higher risk of heart attack a week after, than in the year before or after, a new study suggests.

The study, led by researchers from the University Medical Centre Utrecht in The Netherlands, said the results underline the importance of the flu vaccination programme, as well as awareness of heart attack symptoms among doctors treating patients with flu, the Independent reported.

"Our results endorse strategies to prevent influenza infection, including vaccination. They also advocate for a raised awareness among physicians and hospitalised flu patients for symptoms of heart attacks," lead author Dr Annemarijn de Boer, from the University was quoted as saying.

"While it isn't clear from our results if those with less severe flu are also at risk, it is prudent for them to be aware of the link," de Boer added.

The findings come amidst rising cases of flu in India, driven by the H3N2 virus.

For the study, the team analysed lab test results of 26,221 cases of influenza between 2008 and 2019, and compared them with death and hospital records.

About 401 patients had a heart attack in the year before or after a bout of flu -- some of them suffered more than one heart attack with the researchers noting 419 heart attacks in total.

Of the total heart attacks, 25 were in the first seven days after flu diagnosis, 217 within the year before diagnosis and 177 in the year after flu diagnosis - not including the first seven days, the report said.

About 35 per cent of patients who had a heart attack died, of any cause, within a year of being diagnosed with flu.

The findings will also be to the European Congress of Clinical Microbiology and Infectious Diseases in Copenhagen in April.

According to a previous study published in the Journal of the American Heart Association, flu virus plays a role in rupturing plaque, causing heart attacks. Annual flu shots, however, were found to reduce the risk.

--IANS
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By Rachel V. Thomas
New Delhi, March 24 (IANS) India's END tuberculosis (TB) programme, that is committed to making India Tuberculosis-free by 2025, five years ahead of the global target of 2030, is an ambitious goal, a herculean task, but certainly achievable, said experts on World TB day.


World Tuberculosis Day is observed every year on March 24. "Yes! We can end TB!" is the theme for this year, and urges leaders from around the world to act to stop the TB epidemic.A

India has about 3.1 million tuberculosis patients and approximately 2,000 patients are diagnosed with TB yearly.

The Pradhan Mantri's TB Mukt Bharat Abhiyan "is a very ambitious goal" and India is facing a "herculean task" to keep up with its commitment, Dr Vishal Rao, Fellow at Royal Society of Medicine (London), and Director at head neck surgical oncology department at HealthCare Global Cancer Centre, told IANS.

"For TB to be eliminated, there should be less than one case for every 1 million in the country. Today, at the current rate, we are seeing a decline in the incidence of TB of 1.5 per cent, which needs to accelerate to more than 15 per cent each year. So, we have a very daunting task with us at hand, and with only two years left the decline rate of TB cases needs to go much higher," said Rao, who is also part of a consultative group to the Principal Scientific Advisor to Prime Minister Narendra Modi.

"In my opinion, Prime Minister Modi's call to END TB by 2025 is outstanding. And I think it is achievable. One is the fact that we already see a lot of cases being notified from India. And a lot of push to work on prevention, which for sure will lead to a decrease in incidence and we already have noticed that," Dr. Lucica Ditiu, Executive Director, Stop TB Partnership, told IANS.

She said that India has shown a lot of acepolitical commitment" which has resulted in providing nutritional support to people with TB, updated data to see how many people with the disease were found, diagnosed and treated up till yesterday.

One of the major challenges ahead of India is that more than half of the TB cases do not get detected, Rao said.

For this, he suggested strengthening peripheral Primary Health Centre (PHC) programmes focusing on detecting TB and stronger mass media campaigns that would raise awareness, and allocate more funds to the National TB Elimination Programme for improved manpower, awareness campaigns, counselling, and detection.A

Another challenge is high tobacco usage in the country, which is an omnipresent yet preventable risk.

More than 20 per cent of global TB cases and 40 per cent of Indian cases can be attributed to tobacco usage.

Rao suggested implementing stringent policies to counter the tobacco industry, reduce the prevalence of tobacco consumption especially, among the youth; protect lung health by strengthening tobacco control programmes, especially smoke-free policies.

He also stressed the need to promote healthy lifestyle practices, and make the youth aware of the harmful effects of tobacco; and adopting innovative measures, increased action, and multi-sector collaborations to control tobacco use and fight TB.

"I think India will achieve the goal to end TB" because of its approach of "going at a very granular and peripheral level", Ditiu said.

However, access should be secured for every single person. A decentralised approach is needed to ensure access to everyone even at the village level, she suggested.

The country also needs to "maintain the political pressure, and then the financial resources to do this because the investments needed for this will be very huge and should be sustained".

"It's not that you have a jump in 2024. And then you are relaxed. Basically, we have two more years for India to push on this up to the end of 2025. So let's hope that the political commitment and the financial resources will come," Ditiu said.

(Rachel V. Thomas can be contacted at rachel.t@ians.in)

--IANS
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By N. Lothungbeni Humtsoe
New Delhi, March 24 (IANSlife) What's new on the shelves? Here's a curation of the latest in lifestyle products to enhance your daily routine and help you keep up with trends.


Adidas launches the L10nel M35si pack

Adidas unveils the L10NEL M35SI Pack, celebrating the legendary journey of Lionel Messi. At 35 years old and fresh off having won his first World Cup, 'El Diez' (Number 10) continues to make history, showing no signs of slowing down. His latest signature boots draw inspiration from the Argentinian magician's unparalleled playing style which he has honed to perfection throughout his storied career.

The L10NEL M35SI Pack is available to purchase online as of today at https://www.adidas.co.in/search?q=messi and selected retailers. The price range for the collection starts at Rs. 1,999 and Rs. 3,999 for apparel and footwear respectively.

Anita Dongre's line of vegan luxury bags & belts

Luxury accessories have often defaulted to leather bags, belts, and shoes, a material that is as cruel to its source as it is to the earth and artisans. Besides the cruelty of using animal hide, the leather industry is notorious for using carcinogens that make industry workers sick and neighbourhoods unlivable from toxic dumping into waterways. With her newest launch- a line of plant-based vegan luxury handbags, Anita Dongre looks to change the trend and make accessories that are both luxurious and kind.

Designer Punit Balana's new Sanganer collection

Actress Karisma Kapoor unveiled Designer Punit Balana's new Sanganer collection inspired by the art & heritage of Jaipur. Punit's new collection is perfect for the upcoming summer weddings. Karisma looked stunning in a traditional pickle green Angrakha Anarkali paired with a gold jail embroidered dupatta from Punit's new Sanganer collection.

Experience the excellence of contemporary design with Punit Balana's latest Sanganer collection at Pernia's Pop-Up Studio, Juhu Tara road, Mumbai.

The Table Fable launches their new exquisite tableware range with 'Berlin Blue' Collection

Table Fable invites you to share good vibes over festive meals with their 'Berlin Blue' Collection.

e.l.f. Cosmetics

Whether you are a beauty aficionado or not, these new launches from e.l.f. Cosmetics will leave you feeling lit from within! From versatile eye shadow formulations to new additions to the holy grail putty range, there are exciting new launches from e.l.f. cosmetics that is sure to make its way to your makeup vanity this season.

Stock up on the seasons new must haves, take your pick at elfcosmetics.com

Tilfi Banaras announces the launch of Katha

With collections are woven in the finest materials to withstand the test of time, Tilfi preserves heritage while redefining a new design aesthetic that is playfully traditional. Taking the legacy forward, 'Katha', explores the multiple possibilities of classical artistry, playing with contemporary patterns that translate into physical experiences.

Kimirica launches a Hyper-Focused Treatment for Puffy Eyes and Fine Lines

Tired of looking tired? Do the bags under your eyes make you look older? Often overlooked, the skin under your eyes is up to 10 times thinner than the skin on the rest of your face, which is why it is the first spot to show early signs of aging. It's time to introduce a transformative formulation into your skincare routine. While everyone's skin and routines are different, eye cream is still an integral part of every skincare regime. It may be tempting to use a swipe of everyday moisturiser on the skin around the eyes, but moisturiser alone may not be enough. The skin around the eyes is more fragile, prone to dryness, and quicker to show signs of aging and fatigue; Kimirica Under Eye Serum is specially designed to address all these concerns.

The Velvet Edit by Simar Dugal

Arjan Dugal, presents The Velvet Edit which brings to life the maximalist spirit of Indian celebrations. Arjan gives his unique touch leaving the essence and aesthetic of the brand untouched. With the wedding season kicking off in full swing, the luxurious collection from Simar Dugal offers a range of silhouettes, textures, and colours.

The Collection is available at Simar Dugal Store at Emporio, New Delhi, and Simar Dugal Studio at Bharat Nagar, New Delhi. Ogaan Hauz Khas Village.

Phy drops its 3-in-1 Rejuvenating Shower Gel

Meet Phy's oh-so-versatile 3-in-1 Rejuvenating Shower Gel that doubles up as a face wash, body wash, and shampoo to make your shower experience super convenient and fun. It's 100 per cent vegan and suitable for all skin & hair types.

Enriched with Coffee, a powerhouse of antioxidants, this shower gel will make your hair healthier and brighten your skin by increasing blood flow and balancing pH levels. It thoroughly cleanses skin and hair without drying them out and provides a burst of freshness so you can take on the day, effortlessly! The goodness of Aloe Vera helps moisturise the skin and hair while Vitamin B5 soothes the scalp and skin!

Shop at thephylife.com

Tymo, launches its bestsellers in India!

If you are constantly coveting perfect hair and if the quote 'Love is in the hair' is currently consuming your thoughts, we have some great news! Your brand new comrade, TYMO Beauty, is moving to India, hoping you turn away from all those pricey fad treatments that do more to drain your wallet than treat your strands, and opt for the perfect styling partner that will serve as the perfect 'shortcut' to many beautiful good hair days!

Available on TYMObeauty.in

SUGAR Cosmetics' New Mousse Muse Maskproof Lip Cream Range

Bold and witty, subtle or playful-wear your mood just the way you want. Look within to express and inspire your beauty this season. Stand in front of the mirror, find your muse and let your creativity flow with SUGAR Cosmetics' newest lip launch! Lusciously creamy, airy-light, and 100 per cent transfer-proof, 24-hour wear, full-coverage liquid lip cream gives you plump, smooth lips and doesn't settle into your lip lines or fade.

The ultra-lightweight, whipped formula leaves a cushiony, velvet feel and lasts throughout the day-come cocktails, food (or even kisses). The custom doe-foot applicator makes the lipstick application effortless and does not pull or tug your lips. Indulge in a show-stopping pout with 8 long-lasting lipstick shades that flatter all skin tones!

Priced at Rs. 599/- for 5ml Available here

Manish Malhotra Beauty by MyGlamm introduces the all-new Precision Eyebrow Definer!

Nicely defined eyebrows can uplift any kind of make-up look. To give you the eyebrows of your dreams, Manish Malhotra Beauty by MyGlamm is here with the Precision Eyebrow Definer, featuring a 1.5 mm slim tip to effortlessly give you supermodel-approved arches, it is easy to use and makes your eyebrows on fleek. The precise tip together with the unique packaging of this brow definer allows optimal control over filling, defining your brows in any desired shape while giving you the perfect effect.

The Precision Eyebrow Definer comes in 2 shades - Wood Mystique is a universally-flattering brown shade great for everyday use, and Charcoal Allure is a bold black shade perfect for high fashion events. Both are priced at Rs. 1,095/-

Available at the Manish Malhotra Flagship Stores - Mumbai, Delhi, and Hyderabad. MyGlamm App and Website (www.myglamm.com)

Makeup Studio launches Jan Glam Collection

Choose the best from Makeup Studio's wide range of products offering foundations, camouflage sticks, concealers & many more. Play with colours to mix, match, blend & create a perfect base for the ultimate makeup look.

Available at www.makeupstudio.in

Plum drops their all-new Avocado and Argan High-Definition Curl Gel

It's time to 'gel with your curls' as Plum, India's first 100 per cent vegan beauty brand launches a protein-infused, gender-inclusive gel - apt to tame curls, coils and wavy hair! Light-weight and a real miracle worker with an aquatic floral fragrance, the product is formulated to easily glide in your hair enhancing its natural shine and refining overall hair elasticity.

This High- Definition Curl Gel comprises Argan Oil that nourishes curls and prevents moisture loss. Plant Keratin helps restore softness, reduces frizz and improves hair strength. Loaded with the goodness of Shea Butter, the gel prevents breakage while nourishing the hair and Pro Vitamin B5 conditions strands and maintains moisture. The product is infused with Avocado Oil which serves as a key ingredient in moisturising and strengthening hair strands.

Priced at Rs. 375/- for 110 ml. Available on plumgoodness.com

FACES CANADA redefines skincare by introducing an incredible range of serum

After mWith an explicit range of serums, beauty pioneer Faces Canada brings hydration and illumination in order to enhance the skincare experience for every skincare enthusiast.The serum range enclose a wide range of multipurpose serums that includes Post-Makeup Recharge Serum CICA, Glow Lift Serum Dragon Fruit, Pro Clear Skin Serum Matcha Green Tea, Pro Hydration Serum Cactus and Youthful Radiance Serum Blueberry.

Available at www.facescanada.com

Easy On Range By Clovia

Easy on bras are T-shirt bras with lightly padded air-light spacer cups to protect modesty without adding bulk. Crafted with comfortable & breathable cotton rich fabric. They are designed with lace detailing along the neckline & on the side wings. These are non-wired cups for poke-free experience and give a full coverage cup for no top & side spillage. Seamless cups for a smooth finish under fitted tops. Has a high center gore for added support to the breasts.Triple hook & eye enclosures at the front for convenient opening. Adjustable straps for a snug fit. They are available in multiple colours.

Priced at Rs. 409/- Available on www.clovia.com

Skincare Journey with Skeyndor

Begin your skincare journey in the New Year with Skeyndor's ultimate scientific skincare routine. Skeyndor is the one-stop solution for all of your skincare concerns, thanks to scientific research and specialised formulation. Skeyndor DD cream,thermal concentrate water, Hyaluronic Moisturising Booster,Sun Expertise Dry Touch Protective Emulsion SPF 50, and exclusive Skeyndor Probiome Peel range provide the most needed pampering for your skin. Let your skin be ready this 2023 with Skeyndor.

Available at skeyndor.in

mCaffeine Gets the New Year Rolling with Additions to Its Coffee Range on Popular demand!

India's first Caffeinated personal care brand is all set to expand its highly coveted Coffee care portfolio. The new additions consist of Coffee Face Cleansing Butter, Toner with Hyaluronic Acid & Coffee, Toner-Serum with Niacinamide 5% & Coffee, Toner-Serum with BHA Salicylic Acid-2% & Coffee, and Coffee Face Oil.

Available on mCaffeine

NEEDLEDUST launches NEEDLEDUST Purses

With the New Year, It is time to shop and spruce up your wardrobe for the upcoming festive season. After successfully making a niche in the market with juttis, mules, and kolhapuris, for the first time ever, the brand unveils Needledust purses. Kicking off with 7 bespoke styles, that speak the charm of a true old-school artisan with a desire to recreate embroidery patterns and innovate designs that reflect age-old craft with finesse and unmatched craftsmanship. The three main characteristics the brand continues to focus on are quality, style, and craftsmanship.

Available on needledust.com

82°E introduces Lotus Splash conditioning cleanser as its latest skincare offering

Today, Global Indian icon Deepika Padukone's self-care brand 82E has announced the launch of their fourth skincare product - Lotus Splash Conditioning cleanser with lotus and bioflavonoids. With the launch of Lotus Splash, 82E now offers a Cleanse-Hydrate-Protect skincare routine to make self-care a simple, joyful, and effective part of everyday life.

The Lotus Splash cleanser priced at INR 1200 for a 100ML bottle is available exclusively on 82e.com.

Detoxify your bathing ritual with Phy's Deep Cleansing Charcoal Soap

One of the trendiest ingredients in the beauty industry, Charcoal is your holy grail if you are looking to detoxify, cleanse, mattify and balance your complexion and Phy is here to amp up your bathing regimen with their newly launched Deep Cleansing Charcoal Soap.

Priced at Rs. 190/- Available on Phy Deep Cleansing Charcoal Soap Cleanses skin without drying Detoxifies skin Rich lather Premium soap for men 100 % Vegan - The Phy Life

Cult.sport Launches the Comfortable Sports Bras for your Wardrobe

Fitness and workout apparel brand Cult.sport is the D2C platform of Cure.fit, launched their 'Strap the Gap' campaign today, to solve the daily issues of uncomfortable sports bras. Taking care of our health by being fit and working out is an important part of our daily routine. But if one's bra is causing discomfort, with the 'Strap the Gap' campaign, Cult.sport makes sure to solve everyone's bra problems.

German-Based SEAFORM Kitchens & Wardrobes Launches Its New Collection in New Delhi

German-based manufacturer, SEAFORM, launched its collection of luxe kitchens & wardrobes at its experience center on December 16, 2022, in association with luxury home decor brand, Atelier 54. Located in the posh and artsy area of Chattarpur, this store has brought to the country extraordinary spaces for people to create, experience, and live in. SEAFORM has been catering to its clientele with extremely stunning & functional kitchens since 1917 and launched a new collection in the Delhi showroom which is operational since 2017.

Available on cultsport.com

Good Nutrition launched the Fit & Healthy Nutritional Smoothie Mix

The Nutritional Smoothie Mix from Good Nutrition has arrived in town. The Mix is the best combination of nature and science, designed to meet all of your nutritional needs while helping manage your weight. The Nutritional Mix comes in two protein options: whey and soy. You also get to choose between two delectable flavours: the flavourful berry blast and the wonderful chocolate. Research shows Indian home-based diets to be high in carbs and fats but lacking adequate proteins. The smoothie mix has all the necessary ingredients from proteins to minerals, an all-in-one product to answer your nutritional requirements.

Smoothie Mix with Whey Protein- Rs. 2,349/-
Smoothie Mix with Soy Protein- Rs. 2,249/-
Available on goodnutrition.in

FOReT unveils stylish cork-based vegan leather jewellery for Men

FOReT, recently unveiled an extensive new collection of sustainable and handcrafted wearables for men suited for any occasion. In line with the brand's ethos to create stylish and sustainable fashion products in India, the new collection from includes - cuffs, wraps, wristbands, bracelets, and rings.

FOReT retails its products through its website, http://www.foretstore.com

Anastasia Beverly Hills Magic Touch Concealer

Anastasia Beverly Hills Magic Touch Concealer corrects, brightens, blurs, and conceals while blending to a luminous second-skin finish. The lightweight formula melts into skin with the consistency of creamy water and delivers buildable medium to full coverage, while light-reflecting ingredients neutralise imperfections and create a soft-focus effect with a natural finish.

Priced at Rs. 3200/- Available at Sephora, Nykaa, Boddess, ABH stores

adidas Originals and Sean Wotherspoon return with his technicolour take on a retro runner

adidas has once again teamed up with Los Angeles-based designer Sean Wotherspoon to deliver his latest collaborative footwear project in the form of the Adidas SW ORKETRO; a 00's inspired runner silhouette invigorated with his signature style. Brought to life in a kaleidoscopic range of colours the adidas SW ORKETRO shoe is constructed using a range of responsibly produced textiles, mesh, and corduroy paneling that shock this retro-futuristic runner into life.

Garmin India Fully Analog Rugged GPS Multisport Smartwatch with up to 70 Days of Battery Life

Designed for those who appreciate a classic analog watch experience while not compromising on rugged watch durability, the Instinct Crossover delivers Garmin's full suite of wellness features including Sleep Score and Advanced Sleep Monitoring, and Health Monitoring activities which allow users to record key health metrics, such as Body Battery, stress, and heart rate in a single view.

Garmin Instinct Crossover (Black) and Instinct Crossover Solar (Graphite) will be available to purchase at the cost of ?55,990/ and ?61,990/ respectively from 20th January'23, Friday onwards from the following channels:

Offline: Garmin Brand Store, Helios Watch Store, Just in Time, Sports stores
Online: Amazon, Tata CLiQ, Tata Luxury, Synergizer, Flipkart, Nykaa.com

Aaliya Deeba Launch bespoke bridal collection Sitaraah: 'A bridal sheen'

Aaliya Deeba' introduces her New collection Sitaraah: 'A bridal sheen'. It is a modernly magical collection inspired by the starry sky and the bright illuminating stars.

The collection's couture dresses have the finest handcrafted detailing with applique techniques, a bright palette inspired by the magical colour hues emitted from the hot and cold stars, and flower motifs with star-studded crystals and sequins. The dresses have modern silhouettes with traditional relevance giving them a timeless charm. Each dress stands out uniquely and can be worn by both Indian and international fashion audiences.

Deborah Milano

Deborah Milano Red Long Lasting Lipstick comes with a super-soft, gliding texture that delivers a crisp application. It saturates lips in deep, long-wearing colour and has a unique transfer-resistant formula.

Priced at Rs. 895/- Available on Boddess.com

FIVE POINT FIVE

As the name suggests the brand is a direct representation of the usual length of a Sari. It aims to bring the exquisite weaves of India on one platform. All the products of Five Point Five are directly sourced from the weavers and artisans of various clusters, across the country. Each piece is personally handpicked for those who love to drape and scream 'pleats please!'

Nykaa Fashion Onboards Global Viral Brand Cider in India

Is it even fashionable if it didn't take over your social feed? NykaaFashion's newest brand launch certainly did, making waves in the global fashion verse with its irresistible trends and fashion offerings. Presenting-Cider, America's hottest Gen-Z label only on Nykaa Fashion. The launch reiterates the platform's commitment to bringing the best of global offerings to Indian shoppers!

Mia by Tanishq has launched the exquisite 'Rare Pair' collection

Mia by Tanishq has launched the exquisite 'Rare Pair' collection honouring the individuality of two parts that come together to make a whole. There are designs inspired by the heart shape along with designs that have two stones coming together to make a holistic design. The inspiration is taken from the magical historic story of Toi et Moi, meaning You and I. The symbolism of two different gems coming together in harmony to create one beautiful ring is one of the most romantic expressions of love through jewellery design.

L'Oreal Professionnel Paris Scalp Advanced Range

Created by pros, this first-of-its-kind professional scalp care service aids in deregulating the scalp and has 4 treatments that serve as a solution for 4 different scalp and hair concerns. So be it dandruff, oiliness, scalp discomfort, or hair thinning, the L'Oreal Professionnel Paris Scalp Advanced Range is your go-to hair treatment.

Strengthen skin's barrier with Plum's new Hemp range

An ex-hemp-lary trio you never thought you needed in life - Plum's Hemp Range is the newest skin barrier repair expert! Hemp has been gaining precedence in the skincare industry and is getting elevated status for its magical properties. The holy grail ingredient is said to be a powerful source of antioxidants and has anti-inflammatory properties. So h(amp) up your skincare game with Plum's Hemp range.

Available at plumgoodness.com

Sony India unveils the premium Walkman model NW-ZX707

Sony India today announced a new player NW-ZX707 Walkman, that has been engineered keeping in mind the most eclectic audiophiles and hi-fi enthusiasts.

The NW-ZX707 is priced at Rs. Rs 69,990/- and is available exclusively on Headphone Zone across India.

The Derma Co.'s Sunscreen Range

Regardless of the seasons, sunscreen is an important step in a skincare routine, it's a non-negotiable necessity. Yes, it is important even if you don't step out or have continuous/direct sun exposure. Harsh UV rays are known to damage the skin barrier and accelerate the signs of ageing. Half the battle is won when we get to use the right sunscreen product as The Derma Co. offers a varied portfolio of sunscreen alternatives for every skin type, especially for the Indian climate.

Available on thedermaco.com

Isharya launches Bright Young Things, The Ultimate Jewellery Glow Up!

Radiant and bright - Isharya's latest collection inhabits a shiny world where more is better. What can you expect? Jewels become an expression of enchantment and celebrate youth as a state of mind. From white and light rose crystals to signature coloured plating accentuated by black enameling, each piece evokes the spirit of elation.

The Price Range is from Rs. 3,999 to Rs. 17,999/- Available at isharya.com

Katrina Kaif Unveils Kay Beauty's First Ever Kiss Proof Matte Liquid Lipsticks

Kay Beauty is back with another secret from its beauty arsenal, and one that Katrina Kaif swears by! Now get ready to leave kisses, not stains as Kay Beauty for the first time ever launches the ultimate no-transfer Matte Liquid Lipsticks. The new lipsticks feature 12 crush-worthy shades of luxurious mattes, that are suited for all Indian skin tones. Whether you have an intimate dinner soiree planned with your partner for Valentine's Day or an all-girls brunch to celebrate Galentine's day, one swipe is all it takes to go from AM to PM, with no re-application needed. True to the brand's promise of #makeupthatkares, these formulations are enriched with Grapeseed Oil, a rich source of Vitamin E that instantly moisturizes your lips, and Red Raspberry, boasting antioxidant properties to protect the lips from external damage.

Kay Beauty Matte Liquid Lipsticks are exclusively available on the Nykaa website/app and across Nykaa stores pan-India at Rs. 1299/- each.

Bummer's newly launched Glow in the Dark collection is here to keep you shining all day long

With an aim to resonate with the expressive younger generation, a fashion-forward innerwear brand Bummer introduces a new addition to its existing product line - Planet Love. This newly launched range is really exciting because it glows in the Dark, making it more eccentric and setting individuals apart. Keeping true to its vision, Bummer has successfully ensured that its products should be as comfortable and versatile as possible.

Price Range: Rs. 549/- onwards, Available on bummer.in

Experience the exquisite luxury of Attars from the House of NirmalayaElevate your senses and transform any room into an oasis of fragrance with Nirmalaya's newly launched range of Attars. Discover the natural essence of perfumes called attars or ittars used in ancient times because of their pure and concentrated form. A one-of-a-kind natural Attar, they use only ethically sourced ingredients to create fragrances that are good for your health and also good for the planet. The essential oils contained in these fragrances have therapeutic effects, which help you relax and sleep better at night.

Priced at Rs 799/- Available on-https://nirmalaya.com

Schwarzkopf Professional Presents the New Bonacure Range

Schwarzkopf Professional, frontrunners in hair expertise and innovation have announced the relaunch of the much sought-after Bonacure range - the high-performing hair care brand that effectively caters to numerous hair problems, now with a renewed focus on clean formulations, sustainable packaging, and best-in-class products.
The Bonacure Clean range features Advanced Technology (a new Vegan Care Complex), Clean Formula (high levels of biodegradability), and Sustainable Packaging (Up to 97% recyclable). A range of seven products featuring formulas that are full of what's good and free of what's not, the Bonacure Clean range promises healthy, radiant, and salon-perfect hair.

The collection starts at Rs. 1000 and is available at salons across the country and also on Nykaa, Tatcliq, Myntra, and Purplle.

VAHDAM India launches VAHDAM Spices

VAHDAM India, the home-grown global wellness brand taking India's finest teas and superfoods to consumers across the globe announced the launch of VAHDAM Spices, a new product category for the company with the mission to innovate the spices industry. It has collaborated with world-renowned, Michelin Star-awarded Chef, restaurateur, and host of MasterChef India, Vikas Khanna to celebrate the launch of Spices with a variety of new recipes.

Johnnie Walker launches a new-age whisky for the next-gen consumers

Dark, deep, brooding, rigid... if these are the words that come to mind when you think whisky, think again! The age-old codes of whisky drinking are being rewritten with the introduction of the bright, vibrant, and balanced Johnnie Walker Blonde.

Johnnie Walker, the world's No. 1 Scotch whisky, invites the new generation of whisky drinkers to experience a drink that is light, bright, and all things right - perfect to relish casual moments with friends.

(N. Lothungbeni Humtsoe can be contacted at lothungbeni.h@ians.in)

--IANS
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Kanpur, March 24 (IANS) Controversial 'godman' Santosh Singh Bhadauria a.k.a Karauli Baba has now announced that any journalist who wishes to do coverage of his ashram, will need to get accreditation from him.

The godman has issued a two-page form for this.

Karauli Baba's ashram wants to grant the accreditation similar to the government cards issued to journalists for coverage of the President and Prime Minister.

The self-styled godman had landed in a soup after Noida-based doctor Siddharth filed a complaint accusing him and his supporters of assaulting him, on Monday.

A video of the February 22, 2023 showing interaction between the doctor and Baba has also gone viral since the registration of the FIR.

The police have initiated an investigation in the matter.

According to the police sources the investigating team is all set to record the statements of Karauli Baba after issuing notice to him.

DCP South Salman Taj Patil said: "Efforts are also being made to procure the CCTV footage of the day of the incident from the ashram. We will scan the CCTV footage to ascertain the accusations. Further action will be taken on the basis of the evidence.

"We will make the medical report of the complainant a part of the case. If the medical report is private, then legal opinion will be taken and will be included in the investigation. Statements of the doctor and his family will be recorded. If he does not come to Kanpur, the investigators will go to Noida to record his statement. Action will be taken further on the basis of the facts which come to the fore," he added.

Siddharth, a native of Noida Sector-48, stated in his complaint that he was roughed up by the godman and his men when denied that he felt relieved after the godman's treatment.

--IANS
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New Delhi, March 24 (IANS) Amid growing layoffs especially in the tech industry, talent acquisition and talent management platform HireMee on Friday announced an employability test for graduates to gain an edge with prospective employers.

The HireMee's 100-minute online test is a proven diagnostic assessment to calibrate employability skills of youth.

Engineering graduates of the 2023 batch and earlier can take the test from the comfort of their home or college on a computer or a mobile phone through a downloadable app.

The employability test, tailored for a test taker's area of engineering specialisation, is backed by artificial intelligence (AI) to check impersonation and to prevent test takers seeking external help.

"The test is a great opportunity for job aspirants to get differentiated based on their employability scores and stand out when shared with hundreds of employers who honour the HireMee scores," said Venkatraman Umakanth, Senior Vice President and Head, HireMee.

The HireMee employability score generated after a scientific assessment on nine different parameters -- including verbal, logic, and quantitative aptitude, personality traits, communication, computer skills, and core technical competencies.

After completing the assessment, offered at no cost, the test takers can upload three 20-second videos to cover "About Me", "My Skills" and "Area of Interest" that demonstrate a candidate's aspirations and communication skills.

A hiring company's recruiting teams can filter candidates with scorecards matching their requirements and video profiles.

"The scientifically comprehensive assessment helps companies to identify the most suitable candidates based on their specified psychometric or personality cut off scores and put them through the next steps of recruitment process thereby reducing their recruitment cycle time and associated cost," Venkatraman added.

Companies such as BOSCH, Essar Oil & Gas, IndiaMART, Instakart, MRF, PlanetSpark and Vee Technologies have partnered with HireMee to assess engineering graduates before hiring them for the company's operations.

In addition, nearly 500 companies use the HireMee platform for talent acquisition.

--IANS
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